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Why More Marketers Should Shift Back to Offline Marketing
In a digital world full of double clicks and endless scrolls, where brain rot feels like the new normal, I find myself wanting to unplug and log out. Humans now have an attention span shorter than a goldfish. Brands are constantly fighting to cut through the noise online, trying to make a quick impression before we move on. What if the real way to stand out is by stepping away from the screen and going offline? Real World Moments Digital ads disappear in seconds. We scroll, w

Amari Esper
May 91 min read


From psychoactive to psychosis - A cautious outlook on everyones favorite natural plant
What was your first introduction to weed? Not the first time you tried it. I mean the first time you ever heard about it or saw it in media. For me, one early memory is from around fifth grade after switching to a public school in the suburbs. I remember someone wearing black socks with a green leaf pattern. I thought it was a remix of the Adidas logo. Later on is when I learned they were the weed socks everyone was wearing in the 2010s. Who had a pair of these? (I didn't) I

Amari Esper
May 34 min read
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